So what exactly is persuasion? In The Dynamics of Persuasion, Perloff defines persuasion as "...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice."
Key Elements
- Persuasion involves a deliberate attempt to influence others
- People are not coerced; they are instead free to choose through self-persuasion
- Persuasive messages are transmitted in a variety of ways, including
verbally and nonverbally via television, radio, internet, or face to face communication. - Persuasion is symbolic, utilizing words, images, sounds, etc
Cialdini's 6 principles of persuasion are: reciprocity, consistency, social proof, liking, authority, and scarcity.
How to avoid indoctrination:
1. Ask For Evidence
2. Study The Opposing View
3. Be Mindful of Persuasion By Repetition
4. Be Mindful Of Appeals To Popularity
5. Develop A Biblical WorldView
Version: 20241125
Comments (1)
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Mr. González- Thank you for this great podcast. In January 6th we saw the “monkey see monkey do” concepts described here. Interesting and worrisome to see a group of people under the influence of the former President mix with white supremacist to support a conspiracy theory. It was very sad to see banners with Jesus name on the hands of Christian Nationalist and white evangelicals. In their alternative reality, they really believe that God is on the side of racism, hate and lies.
Saturday Jan 30, 2021
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